Unknownlab Creative Agency
Junior Publicist/ Brand Strategist
2018-2020
At Unknownlab, I collaborated with a team to work with 7+ clients to conceptualize and execute personalized strategy to build brand awareness through quality and engagement driven content. Along with cultivating social schedules, I would write copy weekly for all clients including press releases, articles, newsletters, advertisements, social media posts, and press pitches. I communicated daily with the team to execute valuable brand strategies and PR campaigns efficiently. We ensured to follow all client initiatives while creating monthly tracking reports to analyze campaign data and measure success.
Antolini Italy
Among the many clients we handled, Antolini Italy was one of my focused priorities. We directly worked with the Marketing team and built a secure communicative relationship to cultivate their weekly social schedules. Along with the weekly schedules, we created strategized PR outreach, pitches, and releases. Consistently revolutionized and emphasized the luxurious nature of the brand through creative copywriting and press hits.
Maimonides Pink Runway Fashion Show
During my time at Unknownlab Agency, I have worked collaboratively with our client, Maimonides Pink Runway Fashion Show, to create and implement a social media strategy which has resulted in higher engagement by creating a comprehensive social media schedule and improving press outreach. This initiative has improved our relationship with our client and ultimately lead to further partnerships.
HYPER
HYPER by Sanho Corporation is a dynamic team based in Silicon Valley, California that has worked with Unknownlab for 6+ years. Working directly with their Marketing team, we were able to build a radiant partnership. My responsibilities included copywriting for the brand’s website, brand strategizing for social campaigns, and their weekly social schedules. We were able to effectively capture the tone and vision for the company and create engaging campaigns for HYPER.